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              COMMERCIAL ECONOMY 

 

In this round, we shall review the potential economy nature of Autonomous vehicle in the next coming years. The rise and rivalry in the development of self-driving cars are without a doubt storming its way into the global economy it’s a no brainer that it would enhance overall consumer experience in transportation. With that being said there is still an insufficient amount of quality research papers to support a deeper understanding of its potential and economic effects, which often cause overhype amount of fear among various jobs.

 

 

          Self-Driving Technology and Commercial Trucking Fleets

 

Early adopter such as Daimler operates its semi-autonomous cargo truck was granted the “Freightliner Inspiration Truck” a permitted release by the state of Nevada to carry on its on-land shipping route mounted with a set of technical sensors and various hardware, enabling it to scan traffics. To certain degree the success of Daimler raised concern among commercial drivers, according to recent figure presented by Bureau of Labor Statistic (BLS) in 2014 alone there are roughly more than 1.5 million active American earning their source of income from the estimated 65-billion-dollar market share per year and this number has increased tremendously in 2016 double the later amount, with more than 10 million more holding truck commercial driver’s licenses.

 

 

The Effect on Automaker and Opportunity For Challenging Innovative Firms

 

Other indicators that vividly reveal the potential commercial change in economy landscape includes; new opportunity for both traditional and disruptive, automotive players such as Toyota, BMW, and Honda to name a few has gradually assimilated into a new market of autonomous research and convergence to maintain their competitive edge. The later are innovative firms that aren’t previously in the primary market but with current interest and first mover advantage in research and development such as Google are planning to penetrate the autonomous market race through selling it source code and sharing its autonomous prototype development plan. Building a solid foundation for the autonomous race would be challenging and costly according to report as the cost from implantation till end test product are expected to be dubious and such cost would vary on the hardware and software along with the autonomous technology progression.

 

 

                        Semi Conductor Industry and Autonomous Taxi

 

From that scenario would favor the semiconductor industries, for instance technology oriented graphic card powerhouse Nvidia has been commission by automakers to produce driverless hardware and in addition Price Water Cooper believed that semiconductor industry will play a significant part in the upcoming “Connected and Automated Vehicles” (CAV’s) platform.

 

On the other perspective, such transition would also impact the car sharing ride industry enabling more ride market to expand by the existence of autonomous cars making major ride-share firms like Uber to closely monitor and invest in the future potential industries. A new commercial economy that might be indirectly created through self-driving technologies would be autonomous taxis and an increase in trust of ridesharing platform. The interesting finding did show that 13 years from now the autonomous taxis business will further boost the global industry an additional 28 billion.

 

With all of the points above, autonomous experts vouch that main audience responsible for pushing the shift forward minus the factor of technology, would depend on aging baby boomers and the large numbers of ever-connected digital natives as these group will be the next with disposable income, higher purchasing power and more willingly to adopt the transition.

Written by: Joshua Nyambang Ak Peter

 

 

References

 

Barbier, J. (2017). Self-driving cars will disrupt more than the auto industry.. [online] CNBC. Available at: http://www.cnbc.com/2017/05/03/self-driving-cars-will-disrupt-10-industries-commentary.html?view=story&%24DEVICE%24=native-android-mobile [Accessed 13 May 2017].

 

Schonberger, B. and Gutmann, S. (2013), A Self-Driving Future: At the Intersection of Driverless Cars and Car Sharing, Sightline Institute (www.sightline.org); at http://daily.sightline.org/2013/06/04/a-selfdriving-future.

 

Bigman, D. (2013). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/danbigman/2013/01/14/driverless-cars-coming-to-showrooms-by-2020-says-nissan-ceo-carlos-ghosn/#33fed3b97150 [Accessed 10 May 2017].

 

Daniel J. Fagnant and Kara M. K (2013), Preparing a Nation for Autonomous Vehicles: Opportunities, Barriers and Policy Recommendations, Eno Foundation (www.enotrans.org); at www.enotrans.org/wp-content/uploads/wpsc/downloadables/AV-paper.pdf.

 

Giarratana, C. (2016). Automation Replacing Human Workers. [online] www.trafficsafetystore.com. Available at: https://www.trafficsafetystore.com/blog/self-driving-cars-economic-impact/ [Accessed 13 May 2017].

 

ITF (2014), Urban Mobility: System Upgrade, International Transport Forum (www.internationaltransportforum.org) and Corporate Partnership Board; at http://internationaltransportforum.org/cpb/pdf/urban-mobility.pdf.

 

Keeney, T. (2017). WHY SELF-DRIVING CARS COULD CHANGE EVERYTHING. Ark Investment Research, p.21.

 

Laskoski, G. (2015). The Google Car Economy. [online] UsNews.Com. Available at: https://www.usnews.com/opinion/economic-intelligence/2015/04/29/how-will-self-driving-cars-change-the-economy?int=opinion-rec [Accessed 12 May 2017].

 

Moon, M. (2015). The first self-driving big rig licensed to operate in the US. [online] Engadget.Com. Available at: https://www.engadget.com/2015/05/05/daimler-autonomous-truck-nevada/ [Accessed 12 May 2017].

 

Hudda, R.  (2013). Self Driving Cars. Report No. 2013.05.29. Berkeley: Fung Institute for Engineering Leadership, pp.1-3.

 

Zurschmeide, J. (2016). What happens to drivers? The ripple effects of autonomous cars go beyond safety. [online] Digital Trends. Available at: https://www.digitaltrends.com/cars/will-self-driving-cars-cost-us-jobs/ [Accessed 13 May 2017].

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